The sweet taste of entrepreneurship

Marieke Knorren
Written by
Marieke Knorren
Published on
Average reading time
6 minuten
Filed under
The Netherlands

Entrepreneurship at an early age

At nineteen years old, Bas Klarenbeek has already started down the path of entrepreneurship. A lifelong passion for baking and confectionaries became a dream to own his own pastry shop and then to sell his products online. With the help of Qredits, YBI member in the Netherlands, Bas was able to turn his dream into reality. 
Bas’s journey towards entrepreneurship started at age six through a family connection. 'My grandpa and I baked cookies, cakes and bread' Bas recalls, before he had even started primary school. Using the skills passed on to him by his grandfather, who had been a baker in Holland and Sweden during the Second World War, Bas started on his baking journey. He then continued to develop his skills and his passion for baking by getting a part time job in a pastry shop. “At the time though,” he admits, 'I was more interested in baking the goods than selling them!' 


Becoming a pastry chef

Then at 16, Bas gained a chance to work at a bakery in Kuwait where he was introduced to his second great passion: chocolate. The Kuwait trip was a first in many ways for Bas: it was his first time on a plane and, more importantly, his first time truly being inspired to make his own culinary designs – and learning that people would be interested in paying for them! Such was the impact of this experience that he in fact chose to write a report on his trip as part of his final grade at school. It was at this point that Bas decided to give up a place at university and enrol in a Vocational College specialising in Pastry and Chocolate. Here, he was able to take a course on entrepreneurship – which is how he got a clear idea that he wanted to start his own business. 

Becoming an entrepreneur

The entrepreneurship course inspired Bas to elevate his dreams from just being a chef or owning a bakery to creating his own unique business scheme namely to sell own customisable goods online. 
His business venture would start on two lanes: selling products online and hosting workshops in his own kitchen, sharing his baking skills and teaching others how to make products like his at home. For the workshops, he has even bigger dreams. “I want to go to schools and teach [kids] the specialties of chocolate” giving children a chance to have fun and pick up some amazing life skills. Bas’s larger aim is to truly present the scientific detail and skills needed to make the highest quality chocolate as well as selling his high quality items in a way that suits the customer’s discretion. 

Entrepreneurship program

Although he is still currently at school, Bas was fortunate enough to come across an entrepreneurship program offered by Qredits, where he received invaluable advice for when he truly sets out into the business world. Aside from helping build Bas’s confidence in his ideas, Qredits programme taught him about producing his business plan and working out how to pitch his ideas to potential supporters and the Dutch Chamber of Commerce. Qredits provided Bas with the expertise in technical terminology and business modelling to convince numerous potential supporters to invest in his dream. 
Like every budding businessman however, Bas faced challenges, particularly in the field of pricing management; Qredits helped him successfully gauge the correct pricing for his products and move him swiftly on the road to developing his business. Bas’s primary aim is to sell chocolate goods and pastries online, custom making products to order, as well as selling a variety of his own creations. 

Contributing to the community 

With entrepreneurial zest, Bas took the wisdom his grandfather taught him and created a dream where he can’t only make quality products and build his own business, but, being all about sharing, also help other people to create and enjoy their own wonderful creations. 
 'My biggest idea was just to make people happy through my products. Also I want to teach and get people making chocolate. Doing that will bring people together, not only by eating it but through the whole journey of [making the] chocolate.'
To this day Bas is using the techniques and wisdom instilled in him by his grandfather and he dreams to bring his recipes and ideas not just to his local community but to as many people as he can reach. 

Impressive story

Bas’s story is truly impressive – not only because he started his entrepreneurial journey at such an early age, but for having such a clear business idea born from a lifelong passion and for aiming to use it to make a contribution to other people’s happiness. 

'I think young people should find something that they love, like making chocolate or … making and selling shoes! With that idea they can start their own company but not be afraid to ask for help. They should get Qredits or any other YBI member to help you grow your business. I am very happy that’s what I did.'
Bas is one of the many entrepreneurs Qredits helped start or grow their own businesses. Qredits is part of the Youth Business Europe regional programme, supported by the Citi Foundation